Coffee and Tea International 2-2011
What are fundamental values?
People give different answers to this question, depending on their age and personality: they try to give definitions, reflect on predestination, enumerate and systematize, argue and philosophize… But it is probably safe to say that everyone agrees on one thing: without this foundation human civilization will lose the core power source that drives its development. In this rapidly changing world we keep measuring every innovation against the concept of the fundamental meaning of life that is genetically encoded in all of us… This allows us to make corrections to our course, avoid fatal mistakes and, in general, make sense of what is happening around us.
Have you ever thought about the roles that coffee and tea play in our lives? Unlike many modern products, these beverages have been with us for many centuries, retaining the qualities that made them so dear to us. They
are conduits into the depths of history, into the traditions and worldviews of our ancestors (see C&TI (1) 2007). I am confident that the enduring history of coffee and tea exhibits the very principles that are among humanity’s
fundamental values. And it really couldn’t be otherwise! I hope that our generation will make its contribution to the infinitely rich history of tea and coffee without compromising their very essence – an incomparable taste,
aroma and healthful properties!
Ramaz Chanturiya
Editor-in-Chief
CONTENT
2 EDITORIAL
3 CALENDAR OF EVENTS
4 NEWS
REVIEW&STATISTICS
14 Nielsen statistics
16 Customs cervice of Ukraine statistics
18 Hot drinks. Belarusian tea and coffee: smallyet resilient market with pockets of opportunity
20 Hot drinks. Tea and coffee face off as competition heats up within hot drinks in India
22 Is ≪Sumatra≫ synonymous with ≪Specialty Coffee≫?
26 Evolution and prospects of Colombian coffee production
ECONOMICS
30 New reality for the tea market: the world’s largest tea importer has joined forces with its neighbors
34 The future of the tea market: innovations and traditions
36 Very pure and very expensive in Russia today there is still a very limited demand for organic tea and coffee
37 The ≪Organic≫ question or why don’t consumers have access to organic coffee and tea?
WHO IS WHO?
38 Allegra’s fourth European Coffee Symposium to take place in Berlin on 23-24 November 2011
RESEARCH
42 Pharmacological effects of green tea on the gastrointestinal system
HoReCa
46 Tea and tea service in restaurants. 9 roles for tea and the selection of tea strategy
48 ADVERTISER INDEX
